About Me
Hi, I'm Foram. I'm a storyteller for the digital age. Words are my superpower and my passion. Crafting an experience with words is what excites me. I'm keenly aware of how content can make or break trust, evoke emotion, and spur people to action. That's why I'm here.
As a freelance journalist, editor, and content developer, I have 7+ years of experience in creating content and managing programs for startups, nonprofits, and online media. Clients and publications include Northwell Health, NYU Langone Health, Pratham USA, The New York Times, Marie Claire, The Independent, The Bold Italic, Huff Post, Brown Girl Magazine, and more.
Some highlights of my career also include being an assistant producer for a documentary film and the assistant editor/ghostwriter for a healthcare guidebook for patients and their families. I have a penchant for health and wellness, humanitarian and environmental causes, social justice, and the arts, and I'm actively searching for ways to fuel these passions.
There's no doubt about it: Stories can change the world, and I'm working on writing the next one that will.
Praise About My Work
KAREN RAMIREZ,
DIGITAL MARKETING SPECIALIST
Foram is very professional about everything she does. She was very dedicated and cared for even the smallest details to improve my resume and my Linkedin profile. She was always available whenever I had a question and made me feel confident that my resume was in good hands. I’m very impressed with her work!
ALINA HEIM,
DIGITAL MARKETING MANAGER
Foram is an extremely organized, articulate, and hard-working employee. I worked closely with her in content and social media strategy, where she consistently produced quality writing in addition to successfully managing a team of writers. Foram has incredibly sophisticated communication skills, and is a pleasure to work with.
MATT SKINNER,
DOCUMENTARY FILMMAKER
Foram has demonstrated a high level of integrity since I met her. Her work ethic and curiousness for resolution fuel her passion to produce quality results. Trust is a precious commodity, and she has earned mine.
Work Experience
Help & Education Content Strategist
May 2020 — Present
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Devising the educational content strategy for three Facebook Business Tools, including Facebook's new flagship business management product, Facebook Business Suite product and marketing cross-functional partners to plan and write content for the Facebook Business Help Center and in-product education
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Utilizing metrics, user feedback, bug reports and support cases to audit content, author new/update content, ensuring recommendations are data-driven
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Writing concept, task, and troubleshooting articles, partnering with product/engineers/support specialists, simplifying complex UX into easy-to-understand content for business owners, who use Facebook Business Tools to grow and manage their business
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Project-managing content launch plans, outlining timelines, deliverables and partner feedback and ensuring stakeholders remain informed and deadlines are met
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Founded and co-led the strategy, program goals, communications, and partnerships of Business Education for Racial Equity initiative to uplift and empower Black-owned businesses through access to ad credits and educational resources, increasing impact by securing org. director’s buy-in
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Creating new training decks and educational resources for the Elevate Circles program, which pairs Facebook employee-volunteers with Black and LatinX business owners in 6-week business mentorship
Boost Web Content Strategist
(On Contract)
May 2019 — May 2020
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Organized the launches of 41 localized regional Boost with Facebook sites across APAC, EMEA, NA + LATAM as the global managing content and CMS editor
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Work cross-functionally with three global teams and numerous website and content development vendors to design a streamlined process for content management.
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Oversee and serve as the brand gatekeeper for Boost Web, including consulting on and implementing copy/content and design-related updates
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Support all content creation efforts for major brand initiatives, such as: copywriting, wireframe builds, and HTML tagging for the Holiday Tips guide for the first-ever Holiday Bootcamp global training events.
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Consult on North America content strategy and brand alignment for Boost with Leaders Network
Brown Boy Editor
Brown Girl Magazine
April 2018 — Dec 2019
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Debuted Brown Boy vertical as founding editor and currently manage the first-ever all-male team of writers
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Commissioned 2-4 monthly articles and plan content for editorial calendar, including personal essays, op-eds, service pieces, celebrity profiles, and reported articles
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Coached writers on mechanics of effective storytelling, including refining pitches, experimenting with story structures, writing for AP Style, and writing engaging headlines
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Attended remote editorial meetings monthly to brainstorm new content, collaborate with fellow editors and EIC, and to share learnings
Content Manager
Platphorm Corp.
Dec 2017 — Dec 2018
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Spearheaded the launch and managed all editorial and administrative operations for a weekly lifestyle email newsletter, acquiring 22,00+ subscribers in six months, maintaining a 26 % average open rate
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Led a team of writers and commissioned weekly assignments on topics like love and relationships, health and wellness, money and finances, career, and parenting
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Created and managed updates to style guide for internal and external use, ensuring all creative assets adhered to brand voice.
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Served as the lead copywriter, creating UI/UX for mobile and web apps, marketing emails, and organic and paid social content.
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Collaborated regularly with growth marketing manager, UI/UX designer, customer operations and dev teams to streamline processes and alignment on brand voice and style.
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Advised marketing coordinator on optimizing organic social media strategy and day-to-day community management tasks
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Worked hand-in-hand with marketing agency to conceptualize new acquisition campaigns and creative assets and to tweak audience targeting parameters
Associate Wellness Editor
(Formerly Freelance Writer)
Healthline Media
July 2016—Dec 2017
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Wrote and edited up to 40 monthly features, personal essays, trending stories, and link-building projects as a core member of the newly established Wellness editorial team
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Recruited, directed, and advised a team of 20+ freelance writers across health, wellness, parenting, pregnancy, and condition-specific verticals, ensuring articles were factual and aligned with brand voice
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Collaborated with the medical reviewer, copy edit, design, and production teams to ensure medical accuracy, adherence to brand voice, and to create original visual assets for articles
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Implemented cross-functional processes to streamline internal and inter-department workflow
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Co-designed a custom dashboard with the analytics team to enable laser-focused insight on key metrics, informing future strategic decisions
Content Manager
Roomi Inc.
April 2015—June 2016
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Launched content program/e-magazine TheCoLife.com, serving as managing editor to write & edit SEO-friendly content for 15 U.S. markets on topics, such as: real estate news, renters rights, roommate relationship advice, expert interviews, etc.
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Organized and mentored 8+ freelance writers, managed editorial calendar, and published 300+ multimedia posts over one year
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Composed and enforced editorial guidelines to align with brand voice, SEO best practices, and AP Style across all content
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Owned all copywriting projects for marketing creatives, including: emails, paid media, Help center, and UI/UX copy
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Devised and executed email marketing campaigns, using A/B testing for new market launches, re-engagement, etc., maintaining a 35% average open rate and 4% CTR
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Assisted with PR duties to pitch and secure placements in niche media, including India.com, Brick Underground, and The Daily Texan
Contact Me
Education
Bachelors of Journalism
The University of Texas at Austin
May/2011
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Concentration: Broadcast News
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First recipient of the Betty Nguyen Scholarship for Asian American broadcast students